At BergHOFF Toys, I manage influencer collaborations from start to finish — from creating detailed briefings and scripts to finding the right creators, sending products, and reviewing content. I ensure deadlines are met, campaigns stay on track, and content aligns perfectly with brand goals.

This hands-on experience gives me a deep understanding of how brands want to communicate through creators. Having a creator who keeps you up-to-date, hits deadlines, and continuously contributes ideas is something you don’t find very often — and that’s exactly what I bring to the table.

AI is rapidly transforming marketing — and it’s becoming essential, not optional. While I stand for realness, authenticity, and trustworthy campaigns as a UGC creator, AI allows us to work smarter: it speeds up content creation, improves personalization, and helps optimize campaigns.

At BergHOFF Toys, I create AI-generated content across social media, ads, website, and email marketing — all while ensuring it feels authentic, on-brand, and engaging.

Behind every strong brand and marketing strategy is a well-executed campaign — and I handle it end-to-end. From planning major campaigns like Black Friday, Christmas, and Summer launches, to organizing every detail of the shoots — location, talent, and content —

Afterwards, I transform all the footage into content for social media and the website. I also manage events, having coordinated activations at the circuit in Zolder in 2025.